▲ 3D mapping show at the Tmall Double 11 Fashion Night held at the Yellow Crane Tower Park Photo by He Xiaogang
The Tmall Double 11 Fashion Night and the 2020 Wuhan Golden Autumn Consumption Season took place at the Yellow Crane Tower Park on the evening of Nov. 1. Zhang Yong, the chairman and CEO of the Alibaba Group, attended the activity.
11月1日晚，2020武汉金秋消费季暨天猫双11风尚之夜活动在黄鹤楼举行。阿里巴巴集团董事会主席兼首席执行官张勇出席活动。
▲Runway show at the Tmall Double 11 Fashion Night Photos by He Xiaogang
▲ Performance “Han Opera Mix2020" at the Tmall Double 11 Fashion Night Photo by He Xiaogang
The fashion night was an integration of a 3D mapping show, a runway show, and Tmall's see-it-buy-it technology. A total of 24 brands, including local brands such as I'd and Miiow, were showcased at the event which was live streamed on Taobao and social media. A light show along the Yangtze River with the theme of the fashion night was put on the same evening.
活动结合黄鹤楼3D楼梯灯光秀、时尚走秀、淘宝直播边看边买等元素，吸引了爱帝、猫人等武汉本地及国内外24个品牌参加,并通过长江互动灯光秀、视频直播全球媒体等方式传播。
▲ A giant Tmall doll set up on Jianghan Road
▲ Activities for the Tmall Double 11 Ideal City on Jianghan Road
This year, onsite activities for the Tmall Double 11 Ideal City are being put on in eight major cities in China. A lighting ceremony for the Tmall Double 11 Ideal City in Wuhan on the afternoon of Nov.1 was the first leg of the activities. A giant Tmall doll has been set up on Jianghan Road. During 11 days, a series of activities will be held on the road, offering interactive and immersive experiences such as free food samples to local customers.
今年，天猫理想之城将覆盖全国8大城市的线下核心商圈。武汉作为8城首站，开启2020全国系列活动。11月1日当天下午，第二届天猫理想之城在武汉举办天猫理想之城点亮仪式。双11期间，天猫在江汉路步行街打造一只巨型“天猫”，将开展为期11天的如免费派发美食等线下理想生活体验活动。
▲Groundbreaking ceremony for Alibaba's headquaters construction in Wuhan Photos by He Xiaogang
Additionally, construction on Alibaba Central China headquarters started in Wuhan on Nov. 2. Located at the intersection of Xudong Street and Youyi Avenue in Wuchang, the project is expected to be completed by the year of 2026. The headquarters will be a modern commercial complex that has two office buildings, as revealed by the project plan.
阿里巴巴华中总部也于11月2日在武汉开工。总部选址武昌区，位于徐东大街和友谊大道交会处，预计2026年建成。从项目规划图可以看到，这将是一个拥有两栋高楼的现代化综合商业体建筑。
▲Artistic rendering of the Alibaba Central China headquarters
Source: Changjiang Daily Edited by Pan Qian
